Custom Silicone Wristbands, Rubber Bracelets, & Promotional Products Company Announces New Hire

Columbus, NE (PRWEB) April 26, 2007 -- CAS Enterprises, LLC announced today the hiring of Nick Norris as its new Sales & Marketing Manager. Clark Swihart, president of CAS, said, "Nick has several years of managerial, sales, and marketing experience. We are fortunate to have access to his wealth of knowledge and expertise."



Nick will initially concentrate on CAS Enterprises' flagship website, TheAwristocrat.com. His first order of business will be to solidify TheAwristocrat's dominant position as the industry's leader in custom silicone rubber bracelets, leather wristbands, & printed neck lanyards sales and service. Next, he will set his sights on expanding CAS Enterprises' reach in the Promotional Products industry. As a member of ASI (Advertising Specialty Institute), CAS has access to hundreds of thousands of promotional items, personalized products, and corporate gifts. Nick explained, "We have hundreds of clients who continually purchase tens of thousands of custom silicone bracelets. We just need to let them know that we can be their One-Stop Shop for ALL their promotional product needs." Of course, Nick also plans to expand into new markets -- most notably, corporate America.

It is becoming common business practice, particularly over the last couple of years, to use promotional products and promotional items to boost sales and encourage a repeat customer base. Businesses will use items such as calendars, custom made silicone rubber wristbands and bracelets, pens and mugs, etc., emblazoned with their company name, in an effort to promote their products. It is a practice that has proven to be highly successful in attracting potential customers and retaining existing ones.

Using promotional products follows the law of reciprocity that says that you must put something out there in order to get something back. Reciprocity is regarded by many entrepreneurs and life coaches as a principle that is embedded in the universe. Thus, it makes sense to engage in the process of using promotional products and promotional items to boost sales. Promotional products are a powerful way of advertising your business to potential and existing customers.

Each promotional product or promotional item will very likely get used over and over again thus keeping your company name at the forefront of customers' minds -- making them more likely to approach you for repeat business. Not only is this process good business practice, it is one of the most effective and cheapest ways of advertising your services.

Many firms will use promotional items, personalized products, and corporate gifts such as pens, tote bags, mugs, custom decals, golf balls, and stress relievers to promote their products and/or services and, although these are effective, there is one old favorite that is often overlooked. Based on the widely used but often neglected rubber band, custom rubber wristbands (or silicone bracelets) can be an extremely useful promotional product or promotional item in your company sales campaign. Custom made silicone rubber wristbands debossed, embossed, printed, or laser-engraved with your company name are becoming increasingly more popular. Advertising your company, club, or organization in this way is much more cost effective than most any other form of advertising.

These custom embossed or debossed silicone bracelets and rubber wrist bands can also be turned into key chains. They are extremely effective as promotional products and promotional items because your company name or club logo is constantly within your customer's or prospect's sight. In addition, they make a unique fundraising idea for church, college, non-profit, and school fund-raisers. So, if you are engaged in this kind of promotional business practice, it is definitely worth considering a change to custom made rubber wristbands.

Nick also plans to be an integral part of another powerful CAS Enterprises website property, MartialArtsPride.com, which provides Mixed Martial Arts Supplies; e.g., MMA Videos, Official UFC Gloves, Heavy Training Bags, Kick-Boxing Gear, Uniforms & Jujitsu Gis.

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